V : ■
January 6, 1936
Lincoln's Birthday No. 370
M->
ONDAY IVIORNINC
M
ES5ACE
To Lincoln Life Field Men
THE LINCOLN NATIONAL LIFE INSURANCE COMPANY OF FORT WAYNE, INDIANA
Wh
OPPORTUNITY AWAITS YOU
IN FEBRUARY
at
o u
a n
Do In Lincoln Month
You, as a Lincoln National Life representative, have an unusual opportunity in Febru- ary. On the 12th, Lincoln's birth- day will be observed throughout the nation.
In your community you enjoy a unique position— the local rep- resentative of the company which sponsors the Lincoln Na- tional Life Foundation. The pur- pose of the Foundation, as you know, is to perpetuate an active interest in the life of Lincoln and to contribute to Lincoln lore through original study and research. Housed in your Home Office building is the most com- plete library of literature deal- ing with Lincoln ever assembled through private enterprise.
Much of this Lincoln material is available to you. Here are some of the specific things you can do in February — which will be of service to your community and at the same time create de- sirable publicity for you and aid you in making helpful personal contacts.
Using Displays
The Lincoln displays pictured in this Message are perhaps the most effective publicity medium. These can be exhibited by you:
1. In store windows;
2. In lobbies of office build- ings, banks, large restaurants, hotels ;
3. In the book or picture sec- tions of department stores;
4. In public libraries and pub- lic schools;
5. In private and public mu- seums.
Large Lincoln National Life displays have in years past ap- peared throughout the country in many of the foremost depart- ment stores, banks, and thea- ters. The smaller displays have found places in schools and mer- chants' windows. It is suggested that you arrange now, if you have not already done so, for at least one Lincoln display in your community.
The New Display
An entirely new display en- titled "Who's Who in Lincoln Lore" has been prepared. It is beautifully made and will fit in- to the most attractive surround- ings. It will satisfy the most critical.
The display has this addition- al advantage to you. The frame is permanent and can be used for mounting other displays. During the year you will have the oppor- tunity to secure other sets of pic- tures, already mounted and ready to be inserted in the frame, to take the place of those which now appear; for example, it is planned to make available appropriate sets of pictures for Memorial Day and election time. You will be able to secure these additional sets of pictures for $2.50 a set.
Other Displays
The Lincoln cabin display — also shown in the Message — which proved so popular last year, is again available. This is a
very effective exhibit for use in the smaller shop windows or as a permanent exhibit in a school room or library.
Displays of any size and for any purpose can be made .up by you from the Lincoln items pic- tured on the back page. For ex- ample, one simple but very effec- tive exhibit in a jeweler's win- dow showed the hand of Lincoln on a piece of velvet with this caption: "The Hand That Guided the Nation." Various Lincoln busts or a bust and a hand can be combined very effectively.
Lincoln Programs
Committees in charge of Lin- coln programs will be apprecia- tive of suggestions. You are in position to furnish material for talks. Leaflets of about 1.000 words each, giving data and in- formation on the following Lin- coln subjects, are available:
The Fame of Lincoln
Lincoln's Place in the Universe President Taft's Tribute to Lincoln Eulogized in Great Britain Increasing Respect for the Gettysburg Address
Seeing and Hearing Lincoln
Personal Description of Lincoln Lincoln's Voice
Six Portraits of Lincoln from Life Photographs of Lincoln as President Impersonators of Lincoln
Lincoln and the Nation
Lincoln Interprets the Declaration of
Independence The Constitution from Lincoln's Vie'vv-
point
The Far V.'est /
Lincoln Nationalizes Thanksgiving
THE NEW "WHO'S WHO" DISPLAY
The new "Who"? Who in Lincoln Lore" display is of genuine interest to all. It pic- tures those who participated in the big: events of Lincoln's life from childhood to death. Pictured are:
1. Sarah Bush Lincoln who mothered him.
2. ilary Todd Lincoln who married him.
3. Peter Cartwright who opposed him for Con- gress.
4. Stephen A. Douglas who debated with him.
5. Norman B. Judd who nominated him.
6. Roger Brooke Taney who administered presi- dential oath to him.
7. General U. S. Grant who fought for him.
8. John Wilkes Booth who murdered him.
9. Bishop Matthew^ Simp- son who eulogized him.
10. Hannibal Hamlin and Andrew Johnson w" h o were on presidential tickets with him.
Each picture is an actual photograph, not a print. Each picture is outlined in silver. Mounted upon the royal blue background resembling cor- duroy, the effect is striking. The frame is carefully made of heavy wood and silvered. This display will fit the sur- roundings of the finest de- partment store window or the lobby of the most preten- tious bank, theatre or office building. The color scheme is such that the display is particularly effective under lights.
New panels, consisting of a background upon which are mounted pictures appropriate for other holidays and events during the year, will be made available for use in this permanent frame during the year. (See Message for details.)
The over-all dimensions of the frame are 3x5 feet. The price of the display complete to you is only $5.00, including shipping charges. Order NOW so the display will be in your hands by February 1st.
(Di
Lincoln I^roverbs
Lincoln's Manual for Students Lincoln's Moral Philosophy Lincoln's Manual for Lawyers Lincoln's Political Philosophy Lincoln's Manual for Executives
Political Sidelights
Lincoln's First Political Victory
States Contributing to Lincoln's Nom- ination
The Aftermath of Lincoln':; Election
Lincoln's Political Philosophy Magnanimity
The subheadings under each general heading indicate the subject material in each leaflet. Because the supply of leaflets is limited, the Company can fur- nish the agent no more than one
set of leaflets for each of any two general subjects; that is, a total of ten leaflets.
If you yourself have an oppor- tunity to deliver a brief Lincoln talk before a group, such mate- rial will be very useful to you.
Using Lincoln Leaflets
In addition, there are several miniature Lincoln Lore leaflets avai'able for general distribu- tion. The series consists of:
Lincoln's Manual for Lawyers
Lincoln's Military Manual
For military men and members of the Am'jricr.n Legion
Lincoln's Manual for Executives Business men, members of luncheon clubs. Chambers of Commerce
Lincoln's School Days
Schools or Parent-Teacher Clubs
Lincoln's Place in the Universe C'ergymcn and teachers
100 Outstanding Events in Lin- coln's Life General
The Constitution from Lincoln's Viewpoint General
In addition, the more elabor- ate Concise Biography is of gen- eral interest, but it cannot be given as wide distribution as these cheaper leaflets. A supply
THE LINCOLN CABIN DISPLAY
This display reproduces in miniature the Lincoln birthplace farm. Cabin and fence are made by hand by an old man who lives near the birthplace in Hodgenville, Kentucky, from wood cut on the original Lincoln farm. The red earth which accompanies the display is taken from this farm.
Set up for exhibit, the display covers a space about 40 by 50 inches. Because of its convenient size, it has a wide range of uses. The placards accompany the display. One placard is imprinted with the agent's name. The cost of the display complete is $2.00, including shipping charges.
of the Concise Biography might be furnished the principal of a school so that one could be given each teacher to read from on Lincoln's birthday, or for use in preparing a Lincoln program.
Banquet Souvenirs
Banquet or luncheon tables of- fer opportunities for small Lin- coln mementoes. The Gettysburg Address or the small Brady photograph (Form 1966) are especially appropriate for this purpose.
Watch your daily newspapers for announcements of such Lin- coln banquets or luncheons. The program chairman will undoubt- edly welcome these Lincoln me- mentoes which will furnish you desirable publicity and perhaps establish a useful contact.
Contests in Schools
Several agents have success- fully promoted Lincoln essay contests in the schools. For ex-
ample, the agency at Amarillo, Texas, conducted such a contest in each of the eight schools of that city, one school being as- signed to each agent. In ea:h school, a Lincoln bust was pre- sented the room which produced the winning essay. This is an_anL- nual affair, with the bust becom ing the permanent trophy of the room which wins it three times.
A contest of this type is suit- able for other youth organiza- tions such as Boy Scout troops and Y. M. C. A. and C. Y. 0. groups.
In addition, Gettysburg Ad- dress contests have been pro- moted in some schools. The pu- pils of a certain grade in the school learn the Gettysburg Ad- dress, and a Lincoln prize is awarded to the one giving the best rendition. One of the Lin- coln books listed on the back page makes a desirable prize for the winner of such a contest.
Your Opportunity
During the intervening days before February 12, many peo- ple in your community are going to be in need of suggestion? and material for Lincoln programs. Many of the merchants will be
as a representative of the Com- pany which sponsors the Lincoln National Life Foundation, can be of greater assistance to these people than can perhaps anyone ehe in your community. Such as- sistance will be appreciated, and the publicity which will result and the contacts made cannot but prove helpful to you.
Newspaper Publicity
The LNL Foundation will re- lease to the nation's press during February Lincoln material of in- terest to the editors. Last year in February clippings of newspa- per articles so released were re- ceived from more than 1.000 dif- ferent newspapers.
7r2oo'=?.c>^v.oS^r^'
LINCOLN MATERIAL
/m //im^P^ //j L
(1) Bust by Volk; (2) Head by Volk; (3) Bust by Votering; (4) Book Ends and Lincoln Books; (5) Right Hand; (6) Left Hand. These items are discribed in detail below.
Here are listed and descri'b'^d Lin- coln material suitable for prizes, me- mentoes, and displays which can be se- cured direct from the Supply Section of the Agency department. The prices are the cost prices based upon whole- sale purchases.
Art
Bust by Volk $5.50
Actual life size, plastic material,
(1) in picture.
X' iguic
Head by Volk $2.25
Actual life size, p'astic material, bronze finish, for hanging on wall. Figure (2) in picture.
Bu.st by Votering $2.00
Plastic material, bronze finish, height 10%". Figure (3) in pic- ture
Marbilite Bust $1.25
V'/hit^' composition, .11" high.
Book Ends ...$3.00 per pair
Pla.stic material, bronze finish, weighted black ba.se, height 8'/^". Figure (4) in picture.
Right Hand $1.25
Actual l"fe .size, plastic material, bronze finish. Figure (5) in pic- ture.
Left Hand $1.00
Figure (6) in picture.
Gavel $ .25
Made of wood from Lincoln's birthplace farm.
Books
Miniature Book $ .75
Smaller than a postage stamp, contains four Lincoln speeches.
Abraham Lincoln $ .75
By Charnwood, best biography by English author, 234 pages.
Abraham Lincoln $ .75
By Ludwig, best biography by German author, 500 pages.
.rt.iL»ianaiii ijiiicuiii 4* • ' <J
By Sandburg, most interesting biography by an American, 604 pages,
Mary Lincoln, Wife and
Widow $ .75
By Sandburg, m.ost recent book on Mrs. Lincoln, 3.50 pages.
Women Lincoln Loved $1.25
By Barton, 377 pages.
True Story of Lincoln's Gettys- burg Address $ .75
Bv Tausek, 70 pages. Myths After Lincoln $ .75
By Lewis, Lincoln legend stories, 422 nages.
Lincoln's Address and Let- ters $ .45
225 pages.
Abraham Lincoln — A Concise Biography — No charge. Pictures
Pyroglass Miniature $ .35
Of Mr. Lincoln, size 3x3%".
Pyroglass Miniature $ .35
Of Mrs. Lincoln, size 3x3%". Brady Lincoln Portrait $ .01
In full color (7"x9").
Brady Lincoln Portrait $ .03
In full color (12"xl6").
Brady Photograph No charge
Form 1966— 1%"x3y2".
Lincoln and His Mother $ .01
9"x]0y2" in Sepia.
Lincoln at Gettysburg $ .01
8"xl2" in Sepia.
Facsimiles
Gettysburg Address $ .01
Bixby Letter No charge
Blotters
Lincoln Head No charge
Lincoln at Gettys- burg No charge
"We Can Only Go For- ward" No charge
Matches and Lighters
Book matches —
Bearing Lincoln head and agent's imprint.
$3.25 for 1,000 books
7.50 for 2,500 books
Pocket lighters $ .15
Chromium steel with Lincoln head.
Order early. Be assured of having your material. Don't wait until the supply is exhausted.